Accorded Institution of Eminence by UGC, AICTE Govt. of India
No. 1 Private University in India by Education World Ranking 2025
A legacy of the field of Higher Education
Accorded Institution of Eminence by UGC, AICTE Govt. of India
No. 1 Private University in India by Education World Ranking 2025
A legacy of the field of Higher Education
An MBA in Marketing Management is a graduate-level program that focuses on teaching students the principles and practices of marketing in a business context. The program is designed to provide students with the knowledge, skills, and tools they need to develop and implement effective marketing strategies.
Courses in an MBA in Marketing Management program typically cover topics such as consumer behavior, market research, product development, pricing, promotion, and distribution. Students will also study business management, finance and accounting, and other core business subjects.
The MBA in Marketing Management program typically takes two years to complete and may include a mix of coursework, case studies, and hands-on projects. Graduates of the program may find themselves working in a variety of roles such as marketing managers, brand managers, product managers, digital marketing managers, and marketing research managers in various industries.
An MBA in Marketing Management program can open the door to several career opportunities in today's business world. Graduates of the program are equipped with the knowledge, skills, and tools needed to develop and implement effective marketing strategies that can help organizations increase brand awareness, generate leads, and drive sales.
An MBA in Marketing Management is beneficial in several ways. Some of the key benefits of the program include:
Career Advancement: Graduates of an MBA in Marketing Management program have a wide range of career opportunities in a variety of industries such as retail, FMCG, healthcare, and service industry. The program can help students advance their careers and increase their earning potential in roles such as marketing managers, brand managers, product managers, digital marketing managers, and marketing research managers.
Strategic Marketing: The program provides students with the knowledge and skills necessary to develop and implement effective marketing strategies. Graduates can use this knowledge to help organizations increase brand awareness, generate leads, and drive sales.
Understanding of consumer behavior: The MBA in Marketing Management program provides students with a deep understanding of consumer behavior, which can help organizations create products and services that are better suited to the needs and preferences of their target market.
Business Management: The program also covers business management, finance, and accounting, which gives students a holistic view of the business environment, allowing them to better understand the context in which their marketing strategies will be applied.
Networking Opportunities: MBA in Marketing Management program provides students with the opportunity to connect with industry professionals and build a professional network that can be valuable throughout their careers.
Flexibility: Some universities offer an online MBA in Marketing Management, which provides students with the flexibility of studying at their own pace and convenience. This option is ideal for working students or having other commitments that make it difficult for them to attend traditional on-campus classes.
The student must have a Bachelor’s degree in any discipline, with aggregate marks of 50% or an equivalent CGPA score from any recognized University / College
A relaxation of 5% is granted to students from the SC/ ST/ PWD background.
Final-year candidates are also eligible to apply for the course, however, their admission will be subject to changes depending on their final results.
An MBA in Marketing Management can open up a wide range of career opportunities in various industries. Graduates of the program are equipped with the knowledge, skills, and tools necessary to develop and implement effective marketing strategies that can help organizations increase brand awareness, generate leads, and drive sales. Some of the potential career paths for graduates include:
Marketing Manager: Graduates can work as marketing managers and help organizations develop and implement marketing strategies. They can use their understanding of consumer behavior and market trends to identify growth opportunities and create effective marketing campaigns.
Brand Manager: Graduates can work as brand managers and help organizations create and maintain a strong brand image. They can use their knowledge of marketing strategies and consumer behavior to develop campaigns that increase brand awareness and drive sales.
Product Manager: Graduates can work as product managers and help organizations develop and market new products. They can use their knowledge of consumer behavior and market trends to identify growth opportunities and create effective product strategies.
Digital Marketing Manager: Graduates can work as digital marketing managers and help organizations develop and implement digital marketing strategies. They can use their understanding of consumer behavior and market trends to create effective campaigns that generate leads and drive sales.
Marketing Research Manager: Graduates can work as marketing research managers and help organizations understand consumer behavior and market trends. They can use this information to identify growth opportunities and create effective marketing strategies.
Business Development Manager: Graduates can work as business development managers and help organizations identify new business opportunities and develop strategies for growth.
As the world becomes more competitive, the demand for professionals with marketing management skills is expected to continue to grow. Graduates with an MBA in Marketing Management will have the knowledge, skills, and tools necessary to excel in the field and take on leadership roles in various industries.
