About E-Commerce and Digital Marketing

E-commerce involves the exchange of goods and services using digital platforms, eliminating the need for physical presence with clients. Online transactions, including the transfer of goods, making payments, and establishing trade agreements, can all be seamlessly conducted in the realm of E-Commerce. There are four main types: Business to Consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C). Digital marketing is the strategy of promoting products and services through digital channels such as social media, emails, and websites. It plays a pivotal role in a company's operations by attracting customers, ultimately contributing to the company's profitability.